Here we have a small town with an old-fashioned department store.
As we are all too aware these days, department stores are struggling and they need everything they can offer to help them make it into the next few years of consumer choice- adding to the experience of shopping seems to be the way forward.
I only use a department store myself for 2 things: 1. A personal shopper – for which they don’t charge; and 2. An occasional quick facial – for which I usually pay £15 and then I purchase – often – some new item. But I never get the money I paid back in purchases! But then nearly every shop assistant in these beauty brands gets a bonus on sales so…
This store is very old fashioned in that people are salaried without bonuses on sales – except that the more funky make-up brands begin to offer their sales assistants interesting prizes if they do well. Take a look at the Gucci pink Marmont bag!
I do like to look at the funky brands myself – a cabinet full of items just for eyebrows for instance. And lots of new products. Always coming out. The beauty department is where I gravitate! To it makes sense that this store should use it to help bring itself into a new age.
A sweet romance in the trope .